Department for Education

Having produced the assets for the National Apprenticeship Week for over three years via Print Marketplace. We were delighted to secure responsibility for delivering the National Apprenticeship Week for 2026.

The Challenge

The client needed a unified and cohesive set of design themes for multiple skills and apprenticeship related celebration events, which historically had lacked consistency.

Think

The Department for Education sought to enhance the prestige associated with government-led celebration programs and introduce a clear visual hierarchy that would distinguish the purpose of each event.

We needed to ensure that assets were more accessible, consistent, and user-friendly for internal departments, partners, employers, training providers, and wider stakeholders.

Create

We defined the brand architecture, improved accessibility, the visual relationships between events, and created a scalable design system that future‑proofed the events.

Our work spanned creative concepting, brand development, asset creation, toolkit creation and support across design, digital, and print channels.

Deliver

We delivered a comprehensive suite of assets within a tight timeframe, from refreshed logos and toolkits to countdown animations, social badges, and graduation materials. Together, these elements created a more consistent identity and strengthened recognition of the NAW brand across every channel.