TEENAGE ​CANCER TRUST

We partnered with Teenage Cancer Trust (TCT) to support the rollout of their, ‘Only Young Once campaign’. TCT needed to deliver a high-impact, multi-channel campaign across numerous formats, without the time and cost burden of manual artwork production but still maintaining brand consistency. 

Through AI-powered artwork automation we helped to scale the campaign quickly and consistently across digital, social, paid media, print and OOH.​

Our artwork automation AI platform used a hero creative supplied by the charity in-house team. From this we created master templates aligned to brand guidelines and automatically adapted the creative across 25 asset sizes, streamlining approvals and delivery across all channels.

By automating artwork production and streamlining delivery, We enabled TCT to scale the. ‘Only Young Once.’ campaign quickly and efficiently, without compromising creative quality or brand consistency.

• 75+ assets delivered across multiple channels ​
• Around 90% reduction in production time ​
• Faster speed to market with consistent brand execution ​
• Greater efficiency, allowing the charity’s team to focus on other creative projects.