'Make New Happen'
To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.
During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.
To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.
In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.