Superdrug wanted to engage a younger, more fashion-forward audience: an audience that would come in-store to glam-up and experiment.

Think

Affordable beauty has long been part of the core Superdrug proposition, so extending it to affordable beauty services was a logical step. Hence, the introduction of a unique high-end retail beauty concept which was to be premiered in Cardiff, prior to a potential nationwide roll out. The principle was beautifully simple. What was required was an equally beautiful, game-changing approach that would introduce a whole new audience to the idea of ‘glam-while you-wait’.

Create

We created dedicated areas for the beauty and hair salons which would integrate stylishly into a store environment and provide a platform for a glamorous launch campaign: and so Beauty Studio and Hair Space were born.

The launch had to satisfy two key criteria: create a social buzz and engagement at a local level and generate excitement at a national level among the target demographic and key influencers (e.g. beauty bloggers).

Deliver

The creative theme represented a mix of 1950s retro glam and pop art: candy-coloured and fun. Shareable real-time digital content featured on in-store displays and interactive/mirrored screens – connecting the salon with the online world of dedicated followers of fashion and beauty.

Together we worked on delivering:

• Point of sale – artwork production and delivery for the new store
• Logistics and fulfilment – sourcing of materials
• Systems and support – provided a digital screen delivery system that deploys real-time content, as well as the technical support

All of the photography and artwork for in-store and launch comms were designed and produced by our creative team, along with all of the necessary digital content and animations, an in-store catwalk and a selfie app enabling customers to take a pic or video of themselves strutting their stuff and share it instantly.

Discover

For a number of years, we have worked with Philips to produce and mail their referral marketing communications, delivering between 100-200k customers pieces per month across their lifeline, well-being and professional healthcare divisions.

Design

Philips asked us to look at innovating their existing direct mail packs, as it was felt that they had become outdated in their creative execution and customer impact.

Deliver

We suggested a new design each month, including a tactile and eye-catching pop-up self-mailer, something Philips had not previously tried before. The mailer had a soft touch coating to add interest when picked up by the respondent.

Develop

Harnessing our extensive vendor base, we were able to deliver production cost savings of over $3.5k, as well as giving Philips new options for their direct mailing. Through their monthly A/B testing, we are working with Philips to use insights gained to further improve response rates.

With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.