KitchenAid had secured a high footfall space within Harrods for a pop-up retail customer experience. This was to support the launch of their iconic stand mixer and blender in their Colour of the Year, Hibiscus.

A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, standing out on your countertop just as it does in nature.

Our team began by presenting three proposals, ranging from conservative to innovative, that would  intrigue customers to engage with the display. Using a Hibiscus secret garden theme, we finalised our concepts.

The proposals were to be submitted a few weeks prior to manufacturing deadlines, including technical drawings, fire certification and build schedules, so our team needed to work within tight deadlines.

The installation had to be fully completed outside of trading hours, meaning around the clock installation before the store opens, which was all managed by our specialist installation team.

“The team went above and beyond to make this project possible, working to very tight deadlines and strict criteria. Nothing was ever too much trouble.  The team’s dedication and attention to detail from start to finish ensured delivery of a quality display that fit perfectly into the Harrods store environment. We also hugely appreciate Lee working through the night to complete the installation and then taking the time to meet with the brand team the next day for sign off.”

Rebecca Harrison, KitchenAid, Brand Marketing Analyst EMEA

Based in the Outer Hebrides, the Isle of Harris Distillery’s business model strongly focuses on online postal orders.

The challenges for their postal gifting packaging are:

• To provide an engaging, premium opening experience which enhances the beautiful, multi-award-winning Gin and complementary glassware range.
• To enable the team at Harris to efficiently and cost-effectively assemble the packaging.
• To be 100% recyclable and as materially efficient as possible.
• And most importantly, to safely transport fragile glassware through the post.

Our approach:

• We redesigned from the footprint up making dramatic improvements in material efficiency without compromising structural integrity.
• Quality and tactility were improved whilst maintaining sustainable credentials.
• The introduction of embossing, full-colour print and metallic print all add to the enhanced customer experience.
• Unique glass fitments are created to enhance the unboxing experience and ensure fragile glasses arrive in one piece, whilst allowing for the pack to be used in a retail environment.
• The range was rationalised to minimise component parts, with multi-use elements being created wherever possible to lower the carbon footprint.
• Customers can include a handwritten personalised note to enhance their experience.

A range of beautiful postal packaging for three different glass types, delivered in a blank postal outer to avoid any ‘surprise spoiling’. A balance of aesthetic appeal and structural stability has been reached to create a strong, post-safe pack with strong premium cues which can work equally as well in a retail environment.

We reduced the amount of material used on the packs, all of which was fully recyclable, for efficiency and cost and the design has been enhanced to improve the recipient’s unboxing experience, whilst lowering the carbon footprint.

The results:

• Excellent ongoing customer feedback despite a price increase from the previous year.
• Glass set sales increased dramatically and new customer acquisition increased.
• Winner of several awards including the Scottish Design Awards and a Golden Envelope at the SMP Mail Performance Awards.

Forbo is a world-wide flooring company.

Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.

Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.

The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.

Final advertisement.

Allura for life

Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.

Forbo is a world-wide flooring company.

Assignment: create an international campaign that has stopping power for Forbo’s new collection of Allura Luxury vinyl tiles.

Target group: Architects and project developers of, among others, social housing, schools, leisure and retirement homes.

The idea: A head turner that shows that life has many stages and there is an Allura vinyl floor for every phase along the way.

Final advertisement.

Allura for life

Life is a play with many acts. The new Allura Luxury Vinyl Tiles collection is there to support you every step of the way. Carefully designed to be flexible, easily laid, durable and – vitally – to give you the design freedom to bring any interior to life.