To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

With around 200,000 visitors and over 2,500 exhibitors ISH is the world’s leading trade fair and international meeting place for the combined topic of water and energy. For Ideal Standard, a multinational bathroom, sanitary ware and plumbing fixture company, it’s the key event in their calendar to showcase new products and ranges to the industry.

The Challenge

We were approached to manage Ideal Standard’s social media channels at the event, as well as ensuring that during the event, social media channels were optimised with content that promoted the events taking place in Frankfurt such as press conferences and product launches.

Think

Our pre-event approach involved posts around the new brand pillars to create an emotion, countdown posts to build excitement about the event and a LinkedIn strategy to encourage the 15,000 followers on LinkedIN to also follow the brand on Instagram.

Create

Our team, comprising of social media managers and filming, editing and photography professionals landed in Frankfurt the day before the event and immediately set about capturing what Ideal Standard had to offer at ISH, with a posting strategy comprised of the following:

• Mix of reportage style shots from the stand and beautiful product shots all showcasing the range and the new brand positioning with a focus on the 3 defined brand pillars.
•  Instazines – Instagram is a great platform to showcase beautiful product shots, however in order to portray product innovation, a greater level of detail was required. We created a series of Instazines – Instagram posts specifically designed to be mini catalogues that gave a greater level of product detail
• Reactive Instagram stories and daily highlight reels were posted throughout the week of the conference building on the buzz surrounding the event and tapping into the audience attending

Deliver

At the end of the pre-event activity and in-event activity, we had grown Ideal Standard’s following from 50 followers to over 5,000, with numbers increasing all the time due to an ‘emotion’ based posting strategy.

“I would like to thank APS Group assisted for a successful ISH 2019. Their dedication, availability and efforts are appreciated. Our posts look great, they drive engagement and growth which is the key in social media.”

Global Digital Director, Ideal Standard

Think

Albert Heijn is the largest Dutch supermarket chain. They came to us as they wanted to…

• Introduce technology and automation
• Have detailed reporting and MI
• Speed up the time to market and introduce a more efficient way of working
• A plan for continued savings
• Bring in global and multi-sector expertise

We led a 12 week discovery review engaging with various teams and analysing everything from process and goals to vendors and trial testing.

Create

We then created a tailor-made print management solution complete with a near-site account team. Together we put in place specific SLAs, defined a vendor network and standard set up products, scoped out a technology roadmap and rolled out the process to all of Albert Heijn’s stakeholders.

Deliver

Since discovery we have successfully implemented our print management solution across all 940 plus stores.

All processes are documented and captured using our Marketing Operations Suite. In fact, our technology has reduced lead times and given 3-4 days extra per campaign.

Albert Heijn has also been able to save 19% on the cost of their printed products.

“The automated and flexible way of working of APS ensures a seamless execution of our campaigns.”

European Sourcing Marketing Manager, Ahold Delhaize

Think

With millions of renewal packs every year, our client was dedicating an increasing amount of time in fulfillment activity. By reviewing the process, we knew we could change this.

Create

We moved the operation to our secure transactional print and card production facility, creating an end-to-end, automated document factory that produces secure print without manual intervention.

It accepts data directly from the client to personalise each component in the pack: the renewal letter, membership card, card carrier, and policy documentation. The card is attached to its carrier using the only machine in the UK capable of attaching up to 8 cards to a carrier. The letter, policy booklet, and card carrier are then combined before being enclosed.

Deliver

Introducing our automated process has created significant time and cost savings:

• 24% cost saving with regards to production, fulfilment and mailing
• Turnaround reduced by 7 days on each mailing.