Webinar: How to defuse the digital carbon bomb

We recently welcomed Gaël Duez, a digital sustainability strategist and founder of the Green IO podcast, to host our webinar discussing the environmental consequences of our digital world and critically what businesses can do to mitigate their impact.

The electricity consumption of the digital sector is becoming a growing concern, with the International Energy Agency confirming 1,600 terawatts was consumed by the sector in 2021 – that’s roughly the same amount as India, the world’s third largest electricity consumer.

It’s not a surprise that with 1.2 billion smartphones sold in 2022, end-user devices account for almost half (45%) of all electricity consumption by the sector, followed by networks and data centres.

But why is this a problem? Because the world’s electricity production remains reliant on fossil fuels, indeed, as much as 60% of production is using our finite resources and releasing Greenhouse Gases (GHG).

Did you know 70-90% of the carbon footprint of your smartphone happens before it’s taken out of the box?

 

So, what can businesses do to reduce their impact on the sector? There are several quick wins to consider first, and although these are individually small changes, they can have a much larger impact when implemented consistently across businesses;

Equipment

  • Extend product life
  • Mutualise technologies
  • Re-use or purchase second-hand
  • Recycle

Reducing electricity consumption

  • Turn off/unplug
  • Limit 3G/4G connections
  • Optimise printing

Data Management

  • Avoid unnecessary creation
  • Reduce size
  • Delete

These practical steps are just the beginning towards minimising the environmental weight of data consumed within the digital sector. But should we always be thinking digital first? Lifecycle analysis is a powerful tool to support decision making for sustainable development, guiding you to evaluate the potential environmental impacts of a product or process. For example, it takes 20-40 times the amount of water to make a single e-reader than a book and 60% of downloaded e-books are never opened and are therefore consuming unnecessary data.

At APS, we’re committed to tackling your sustainability challenges, whether that’s for product designs, a new technology platform or printed materials. At every stage, our team will work with you to make sustainable and practical recommendations. Talk to us today, hello@theapsgroup.com.

To receive a recording of the webinar, please fill in your details and a member of our team will be in touch with you soon.

Request a recording of how to defuse the digital carbon bomb webinar

Creating accessible communications

Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.

With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.

Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.

We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com

Request a recording of our webinar on Creating Accessible Communications

Are you getting the most from your agency relationships?

Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.

With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.

Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.

We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com

Request a recording of our webinar on Creating Accessible Communications

Is your brand agile enough to move with changing consumer demands?

In-housing is no longer a movement on the edges of marketing, it’s the go-to strategy for many brands, 57% in fact across multi-nationals in 2020*, and it’s obvious to see why when you consider the flexibility it offers.

Marketers are fully rehearsed in having to be reactive and adapt to market changes and this expertise has been tested to whole new levels over the last 18 months. However, those marketers with an existing in-house agency were in a stronger position than most when outside forces caused an acceleration in e-commerce demands.

At your busiest times, you can rely on our Hybrid Agency Model

As consumers now absorb and engage with information at lightning speeds and their attention is divided across multiple platforms, marketers have a constant challenge to keep up with evolving consumer demands and expectations.

Managing surges in demand throughout the year, such as Black Friday, is made effortless through a hybrid agency model. This gives businesses the confidence that they can ramp activities up or down based on fluctuations in demand, giving fluidity in how and when they use creative agency resources.

Businesses can also take advantage of short-term opportunities and disruptive trends by knowing they have the dedicated support of a hybrid agency partner. More so than ever, reactive digital communications and campaigns are needed to stay connected to your customers and that means the need for speed. Working with an embedded hybrid agency partner means that brand understanding and consistency is not impaired by faster turnarounds, as all agency partners know the brand inside out.

Have you considered the idea of a Clubhouse account or perhaps thought about joining TikTok but don’t have the in-house skills or time to dedicate to it?

This is exactly when a hybrid model comes into its own because you can access specialist talent exactly when you need it for however long you need it for, whether that be a one-off campaign or a much larger project. You can have all your usual work handled by your efficient onsite studio, and marketing team supplemented by a near-site creative agency packed with specialist talent. Plus, your costs are aligned to the peaks and troughs in demand, keeping your marketing budgets healthy.

Increasing your speed to market with campaigns and responding to variations in demand is only successful when it is supported by the right technology that enables collaboration and communication across your teams. Our approach streamlines the creation, control, publishing, and analysing of your marketing campaigns through our cloud-based automation technology.

There’s a real feeling of satisfaction when things just fall into place, when your team works collaboratively, when technology underpins and makes seamless your work processes, when you can effortlessly scale up or down depending on demand. Take advantage of the APS hybrid agency model and talk to us today.

*WFA Report, 2020