A suite of TV commercials to raise awareness of Superdrug’s ability to help you achieve great looks throughout Halloween and Christmas.
In support of Superdrug’s Quarter 4 key sales activity, we created a suite of TV commercials to raise awareness of Superdrug’s ability to help you achieve great looks across Halloween and Christmas as well as showcase that Superdrug is a great place to get Christmas gifts for all the family.
We’d previously created a number of TV executions that aimed to showcase ‘The Superdrug Feeling’ of getting a great deal. For the next wave of executions we set about evolving the TV executions to encompass the confidence, joy and great looks Superdrug can help you achieve.
We presented a number of creative executions and storyboarded them to bring our ideas to life. Working with the Director Chris Cottam through Chief Productions we shot three commercials back-to-back over three days. The shoots involved creating a number of party scenes as well as bringing snow and winter to a house in the middle of August.
The commercials went a long way to enhancing Superdrug’s brand awareness during their key sales periods and received positive feedback from the Superdrug team and customers.