Boston Celtics

Rebrand & Positioning

Our US team has been working with the Boston Celtics to help promote some of their VIP suites at TD Garden. We were tasked to create concepts for giveaways which will accompany a pre-existing mailer, designed to encourage previous customers to return to TD Garden, to host guests in a suite at a Celtics game, during the holiday season

Our creative team designed a range of custom concepts that would make the campaign stand out. The chosen item was a Celtics mini trash can basketball net of which 250 were mailed out with a small DM piece to previous customers

Repeat customers were targeted to attend their VIP suites and in total 250 trash can basketball hoops were mailed out to previous customers.