Think

Westfield Health has been championing access to healthcare for the working population since 1919, long before the creation of the NHS was top of the post-war government’s ‘to do’ list. For almost a century, their sole purpose has been to provide working people with affordable health cover, always striving to do more for businesses and employees. Leveraging their ethical, innovative and not for profit business model therefore became our primary focus.

Westfield Health branding
 

Create

The creation of ‘Harder working health cover’ – a brand proposition that would create a new brand space and enable healthcare intermediaries and corporate clients to see Westfield Health as the dependable healthcare solution.

Westfield Health exhibition stand
Westfield Health branding
 

Deliver

The brand was launched at the Employee Benefits Live conference via an award-winning interactive exhibition stand. A new visual identity was deployed across all communication touch points, including web, digital comms, advertising, brochure collateral, sales decks and workplace marketing tool-kits to enable education, engagement and easy sign up.

Westfield Health iPad
"Through the rebrand project, the APS team not only provided first class creative work, but enabled us – and all our employees – in an inclusive process of brand development and rollout that has rallied everyone round our common cause, underpinned by our proud tradition."
Head of Marketing
Westfield Health