Referral Direct Mail


For a number of years, we have worked with Philips to produce and mail their referral marketing communications, delivering between 100-200k customers pieces per month across their lifeline, well-being and professional healthcare divisions.


Philips asked us to look at innovating their existing direct mail packs, as it was felt that they had become outdated in their creative execution and customer impact.


We suggested a new design each month, including a tactile and eye-catching pop-up self-mailer, something Philips had not previously tried before. The mailer had a soft touch coating to add interest when picked up by the respondent.


Harnessing our extensive vendor base, we were able to deliver production cost savings of over $3.5k, as well as giving Philips new options for their direct mailing. Through their monthly A/B testing, we are working with Philips to use insights gained to further improve response rates.

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