Anti-Vaping Campaign

The alarming rise in youth vaping is a growing concern, fueled by the relentless tactics of the tobacco industry to target and addict younger generations. This deadly industry exploits clever marketing to turn nicotine products into an enticing trap for teens. How can we shift the narrative and protect the next generation from falling victim to this epidemic?

Nicotine products are still easy for young people to see and buy, especially in convenience stores and gas stations near schools. The sooner these products are removed from those places, the better we can protect young people from nicotine addiction.​

Our goal was to create a campaign to convince Members of Parliament to vote for an earlier ban on selling nicotine products in convenience stores and gas stations – moving it from 2032 to 2028.​

This would make nicotine products less visible and harder for young people to get, especially since many of these stores are close to schools. The vote happens on April 24, 2025.​

APS Group partnered with the educational platform Vapen#jouwkeuze to launch a compelling campaign that exposes the dangers of vaping and urges support for the citizen initiative NicotiNEE. This initiative calls for legislation tying nicotine sales to birth year, ultimately creating a nicotine-free generation starting in 2030. ​

The campaign highlights the urgency of acting now, featuring powerful voices like pathologist Danielle Cohen. With over 70,000 signatures already collected, the campaign invites everyone to join the fight and sign the petition at nicotinee.nl.​

The campaign has since been translated and taken in Germany. ​