Think

Aegon UK wanted a solution that would incorporate digital and an agile way of working into the heart of its marketing strategy and operations. The overall objective was to develop a multichannel marketing management system which would deliver time and cost savings. To have a clearer understanding of Aegon’s objectives, we led 5 weeks of discovery activity, including multiple workshops.

 

Create

The solution was centred on our Marketing Operations Suite (MOS) – an integrated set of tools to manage multichannel communications. Using four of our MOS modules: Workflow Manager, Asset Manager, Marcom Store and Operations Manager, Aegon can now manage all of its marketing operations in a more efficient and collaborative way.

 

Deliver

All marketing activity and assets are available in a centralised location, giving Aegon the additional ability to measure and analyse data, across all projects. A single sign on function was added, allowing third party agencies to engage and upload assets to relevant projects.

  • Job speeds increased by 89%
  • ¼ of a million historic assets stored
  • Accessed by 100s of end users
  • 1000s of active projects centralised
"Aegon UK as a business has transformed over the last few years and digital is now very much the focus of all we do. APS has supported us at every stage on this journey and we now have an in-house design studio powered by APS with Account Managers, Digital Designers and Web Developers. APS listen, get what we want very quickly and always deliver what they promise. They are really easy to work with and great to have in my team."
Head of Brand and Digital
Aegon UK