Last week, we attended MadFest London 2025, the UK’s most exciting marketing festival, held from 1–3 July at East London’s iconic Old Truman Brewery. 

As part of the Alliance of Independent Agencies, we joined a dynamic crowd of marketing leaders, creative agencies, and forward-thinking brands for three days packed with big ideas, bold inspiration, and brand storytelling at its best. From early morning coffee catch-ups to DJ’s and cocktails, the energy was non-stop and exactly the kind of creative charge that fuels what we do best. 

In the Thick of the Creative Conversation 

MadFest is more than just a marketing event, it’s a barometer for emerging marketing trends and where the industry is heading next. This year, the message was loud and clear: brands want creativity that performs, delivered by partners who understand how to connect with audiences in fresh, meaningful ways. 

From conversations with some of the UK’s most exciting marketers to connecting with fellow agencies doing standout work, the event reinforced our place in a bold, progressive industry, one that’s rewriting the rules on brand experience, audience engagement, and creative innovation. 

What We Learned (and Loved!) 

MadFest always delivers on inspiration, but this year’s lineup hit a new level, packed with insight on AI in marketing, creative confidence, and what it really takes to stand out in 2025. Some standout moments included: 

  • Nationwide used satire to shift brand perception and resonate with a younger audience. 
  • Brompton Bicycles have seen a culture change from pure product innovation to investment in marketing to drive global growth  
  • Octopus Energy have been driving a psychological shift in how people consume energy to grow market share.  
  • Wrexham FC have capitalised on the fame and reach of their high-profile owners for phenomenal global growth.  
  • Ikea have turned up in unexpected locations like Paris fashion week to raise brand awareness in unexpected places. 

 What It All Means for Us and Our Clients 

These talks weren’t just entertaining, they were energising. They echoed the same principles we bring to every brief: creative thinking, strategic insight, and a sharp understanding of what audiences really want. We’re here to create marketing that excites, performs, and resonates. And judging by the conversations we had at MadFest London 2025, that’s exactly what brands are looking for too. 

Events like MadFest put independent agencies like ours right in the heart of the action. They keep us plugged into the pulse of modern marketing and help us bring the latest thinking back to our clients, whether we’re launching a bold campaign, delivering a brand refresh, or shaping a new content strategy. We’re proud to be part of the UK’s buzzing creative marketing agency scene.

Want to work with a team that combines creative thinking with commercial results?
Then get in touch with the team today or take a closer look at our Creative & Content Services.