Webinar: Mitigating Uncertainty

Is your disaster recovery plan for customer communications robust enough? This was the topic of our webinar hosted by Amanda Beesley who is the Vice President of Consultancy at Aspire CCS, a specialist advisory firm dedicated to the CCM-CXM markets. 

Customer communications are becoming more intelligent and progressive, focusing on interactivity and improving the customer experience which has shown to improve brand perception and can influence success. Businesses are moving away from an inside-out operational approach to an outside-in model which is more dynamic, driven by real-time interactions and customer satisfaction to drive loyalty and engagement. 

This change does, however, bring increased risks and businesses need to adapt. Many risk profiles are outdated as threats are constantly evolving, from natural disasters and pandemics to digital and cybercrime, disaster recovery plans need to be constantly evaluated to keep up with the world. Consistent delivery of critical communications via the channel of choice needs to happen no matter what, or you risk reputational, commercial and regulatory impacts. 

1 out of 8 customers will switch providers due to poor customer experience and communication. 

Criteria to think about when choosing a disaster recovery partner are: 

  • Dual sourcing – choose a company that is not your main provider 
  • Proven ability to be able to reserve capacity to fulfill disaster recovery requirements in a timely manner 
  • Implementation of a dynamic testing routine 

APS serves as the disaster recovery partner for some of the largest financial services brands in the UK. Contact hello@theapsgroup.com to find out what we can do for you. 

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Webinar: A Generation of Change

We gathered an exciting panel of experts within the US nonprofit sector to discuss the evolution of this industry, including how to overcome challenges and gain a competitive edge in today’s landscape. The panel included: 

  • Johnny Burleson, Principal, Mid-Atlantic, Creative Fundraising Advisors
  • Kathy Higgins, Chief Executive Officer, Alliance for a Healthier Generation
  • Chuck Kaylor, Chief of Staff, John M. Belk Endowment
  • Rob Potter, Head of Strategy and Planning, APS 

Several factors have affected the market and how donors, both new and regular, decide on who to support with their money and time. The last twenty years have brought so many significant life events and these have largely influenced how people, younger donors especially, view the world. The new generation is completely different to any that have come before, and this means the way in which nonprofits communicate with their audience must also change – complacency is not an option. 

We are over-saturated with advertising noise and so organisations need efficient and effective practices to cut through and engage with their target audience. Storytelling needs to be compelling to resonate and evoke an emotional reaction, whilst remaining transparent and authentic to build those all-important, lasting relationships. Communications need to be omni-channel as our sources of trusted information have now changed, nonprofits need to meet their audience where they are and be able to demonstrate impact and how they are making a difference. 

In addition to external marketing activity, the infrastructure of an organisation also needs to be stable and resilient to withstand changing trends over time. This includes things such as having the right board in place and building a culture of philanthropy, to utilising efficient technologies and working with the right suppliers. 

This is just the tip of the iceberg. To hear further insights on how to thrive as a nonprofit and turn challenges into opportunities, please fill in your details and a member of our team will be in touch with you soon. 

At APS, we have already helped a number of partners in this space become more efficient and effective with their marketing activities and operations, and we’d love to help your organisation do the same. Talk to us today, hello@theapsgroup.com 

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Webinar: How to defuse the digital carbon bomb

We recently welcomed Gaël Duez, a digital sustainability strategist and founder of the Green IO podcast, to host our webinar discussing the environmental consequences of our digital world and critically what businesses can do to mitigate their impact.

The electricity consumption of the digital sector is becoming a growing concern, with the International Energy Agency confirming 1,600 terawatts was consumed by the sector in 2021 – that’s roughly the same amount as India, the world’s third largest electricity consumer.

It’s not a surprise that with 1.2 billion smartphones sold in 2022, end-user devices account for almost half (45%) of all electricity consumption by the sector, followed by networks and data centres.

But why is this a problem? Because the world’s electricity production remains reliant on fossil fuels, indeed, as much as 60% of production is using our finite resources and releasing Greenhouse Gases (GHG).

Did you know 70-90% of the carbon footprint of your smartphone happens before it’s taken out of the box?


So, what can businesses do to reduce their impact on the sector? There are several quick wins to consider first, and although these are individually small changes, they can have a much larger impact when implemented consistently across businesses;


  • Extend product life
  • Mutualise technologies
  • Re-use or purchase second-hand
  • Recycle

Reducing electricity consumption

  • Turn off/unplug
  • Limit 3G/4G connections
  • Optimise printing

Data Management

  • Avoid unnecessary creation
  • Reduce size
  • Delete

These practical steps are just the beginning towards minimising the environmental weight of data consumed within the digital sector. But should we always be thinking digital first? Lifecycle analysis is a powerful tool to support decision making for sustainable development, guiding you to evaluate the potential environmental impacts of a product or process. For example, it takes 20-40 times the amount of water to make a single e-reader than a book and 60% of downloaded e-books are never opened and are therefore consuming unnecessary data.

At APS, we’re committed to tackling your sustainability challenges, whether that’s for product designs, a new technology platform or printed materials. At every stage, our team will work with you to make sustainable and practical recommendations. Talk to us today, hello@theapsgroup.com.

To receive a recording of the webinar, please fill in your details and a member of our team will be in touch with you soon.

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Unmasking deceptive greenwashing

Recent decades have reflected a growing societal desire to pursue ecological lifestyles and minimise environmental harm.

Further still, consumers are increasingly placing their business with brands and seeking out products that they believe are actively making a positive contribution to the planet.

Recognising this trend, many companies have been swift to capitalise on this growing consumer demand for eco-friendly products. However, a deceptive practice known as “greenwashing” has developed on the back of the resultant surge in green marketing…

What is greenwashing?

Greenwashing is the act of misleading consumers by making false or overstated environmental claims in hopes to win over the eco-conscious customer, while undermining authentic efforts towards sustainability. Untrustworthy claims made by greenwashing brands divert attention and resources away from authentic sustainable activities, creating a negative impact on both consumers and the environment.

Image shows a women in a white top and mask behind a green plant. Greenwashing.

Consumer aware – company beware

Consumers are becoming ever more vigilant and critically analyse environmental claims made by companies to avoid falling victim to greenwashing. They do this by being able to pinpoint vague terminology or lack of certifications to authenticate company claims.

Companies that actively pursue sustainability are more likely to be fully transparent with their customers and consumers by sharing and celebrating their efforts through data, recognised third-party certifications such as the Forest Stewardship Council (FSC) or EcoVadis, they are more likely to provide regular updates on their environmental goals, sharing and boasting of their achievements.

Therefore, customers and consumers are becoming increasingly observant to the absence of transparency by brands and making more conscious decisions on where to shop. As the momentum behind greenwashing increases improved guidelines and procedures by governments and regulatory bodies are needed to hold dishonest businesses accountable.

Most importantly for the customer and the environment, companies should be accountable for their corporate responsibility. They can do this by investing in eco-friendly initiatives and providing transparent, up-to-date, accurate information to consumers to help build consumer trust.

Transparency and eco-labelling

It is important to the customer and the environment, that companies are accountable for their corporate responsibility. They can do this by investing in eco-friendly initiatives and providing transparent, up-to-date, accurate information to consumers to help build consumer trust.

  • Clear communication and avoiding misleading or vague claims.
  • Keeping up to date. Sharing goals and updates and staying transparent when we lose track or targets are not being met – explaining why and provide a new plan of action.
  • Seeking third-party independent verification to validate environmental claims.
  • Educating employees to enable more environmentally conscious decisions and taking accountability.
  • Ensuring sustainable practices are inherent in a company’s DNA rather than just a marketing slogan

Through collective efforts by companies, consumers, and the government, we can uncover greenwashing practices and encourage a shift towards genuine sustainability, safeguarding our planet for future generations. Combating greenwashing requires collective action from consumers, regulatory bodies, and responsible businesses, beginning with consumer education, learning about greenwashing practices and recognising accredited certifications, we can enable everyone to make informed choices.

You can request our visual PDF of the Unmasking deceptive greenwashing article below.

Request the visual PDF of the Unmasking deceptive greenwashing article here.

Unmasking deceptive greenwashing PDF