APS attended ProcureCon Marketing 2026 for two days of discussion, networking and industry insight. As a sponsor, we aimed to offer something practical and engaging for attendees.
Our Smoothie Station by APS, serving three delicious flavours, provided some welcome refreshment between sessions. Alongside this, we hosted a pop-up photo booth where delegates could receive a free professional headshot. Over the two days, we photographed around 150 attendees, giving them something useful to take away to update their LinkedIn profiles.
The sessions and conversations across the event reflected a sector that continues to evolve. The topic on everyone’s lips was still very much AI, how it’s being applied within marketing operations, and how to leverage this responsibly. As well as ongoing challenges around balancing cost control with creative quality. Delegates also spoke about the need for closer collaboration between internal teams, and the importance of building more transparent, effective agency partnerships.
We captured some ‘ProcureCon Perspectives’ where attendees shared the trends they’re hearing about most, the challenges they’re facing, and what they’re taking away from the event – along with their favourite freebie. Watch the full video below!
ProcureCon Marketing was a valuable opportunity to connect with peers and hear how others are approaching similar challenges. It was great to be part of the conversation – bring on 2027!
Our team also went to Euroshop 2026, take a look at the key trends shaping retail.
