Aimed at working families who want to keep up with seasonal trends without compromising on value, the advert highlights the brand’s department store offering through the latest clothing and homeware looks, as well as pointing shoppers to value-add offerings including Studio.co.uk’s free personalisation service.
From concept and storyboarding through to production, APS Group managed the entire process at its in-house creative agency in Stockport, Greater Manchester.
Commenting about the new look TV campaign, APS Group Group Creative Director said: “It was important that the TV campaign championed the ‘wow’ aspects of Studio Retail’s new brand. Our executions needed to be colourful, fun, engaging and reflect the evolution of the brand. The team at APS Group is immensely proud of the TV adverts and we can’t wait to see the reaction to our work.”
Running throughout April and May, the adverts were directed by Bethan Sellers at The Gate Films and aim to delight and surprise people with fun scenarios that lead into products being showcased and prices displayed all with a sonic ‘Wow’ taken from the Kylie Minogue track of the same name. They form a key part of increased marketing efforts to drive continued growth by Studio, and will be aired in their first week in marquee ITV spots around Coronation Street on Monday 8th April and Britain’s Got Talent on Saturday 13th April booked by Mediacom Manchester.
Speaking about the new brand and TV campaign, Studio.co.uk Marketing Director said, ‘‘We’re delighted with the TV execution by APS Group for our new brand campaign, which delivers the consistency and impact we were looking for as we continue to grow awareness of Studio.co.uk as a leading digital value retailer. We’re excited for our customers to see our latest products and to see the effect this has on our ongoing growth”