As part of our Crown Commercial Services agreement (Lot 1 RM3785 Managed Print and Digital), we took on the printing and dispatch of the Companies House highly secure mailing activity.

Think

In collaboration with Companies House to kick start project transition, we developed a comprehensive work stream plan –this included a parallel run of work during the final week of transfer to account for its highly critical and no-fail nature. As with all project implementations, our risk and compliance team developed and managed a risk register. This also included developing and testing a disaster recovery solution. We set up a secure communications channel to receive daily automated print requests.

Create

Our facility holds full PCI DSS certification -all data is fully encrypted and rigid data retention standards ensure that all customer data is deleted within 30 days. The items are then printed through our automated production line, mail sorted and despatched. Print quality has been guaranteed through a combination of Six Sigma sample size calculators and internal quality management tools.

Deliver

By working collaboratively with Companies House to understand their mail profiles and volumes, we were able to recommend the most appropriate mail tariff. This was fully tested through our in-house high speed mail sortation machines to validate address quality and qualification. The fully automated file receipt, validation and production readiness routines are much more efficient, with Companies House now only needing to become involved if any discrepancies arise. The main SLA of zero spoils and 100% correct despatches each day is fulfilled.

“Thank you to APS for delivering a seamless and pain free transition. The whole project was on a short timeline, but APS demonstrated agility and flexibility in adapting to what was required. The Companies House team quickly developed confidence in APS’s delivery capabilities, and we did indeed achieve the target that we both wanted.”

Start4Life is part of Change4Life, a nationwide government marketing campaign that provides impartial advice to families, helping them lead a healthier lifestyle. Their latest campaign focused on weaning: introducing solid food to babies and establishing healthy eating habits from baby’s first bite.

The Challenge

We used a wide range of marketing research and insight from doctors and parents to understand where confusions lay surrounding weaning, as parents are often bombarded with conflicting messages from different companies regarding the best way to wean their child.

Think

Following extensive research, we presented a number of creative design concepts before opting for our rhythmic language route. Scrutinising the market allowed us to position Start4Life as the authority on healthy weaning, driving parents towards a healthier start for their baby.

Create

Our team designed an eye-catching creative inspired by nursery rhymes and the whimsical language of Dr. Suess, creating adcepts, home packs and a range of assets that could be used across social media and web.

Deliver

We worked closely with Public Health England to fine-tune our approach and meet the overall campaign objective. Our innovative copy asked the questions that need answering and our engaging visuals enabled the campaign to stand out in a crowded space. This drove engagement with Start4Life digital tools and content, supporting families across the UK to make healthier choices.

In total, the campaign achieved:

• 215K wall planners ordered
• 15k posters ordered
• Best engagement rate of all Start4Life campaigns

“We’ve been really impressed with APS’s work on this campaign. The account and project management have been brilliant – always responsive and friendly. They understood the brief and gave us several strong creative options to choose from. They’ve turned around artwork promptly, with great communication throughout the process. “

Senior Campaign Manager, Start4Life, Public Health England

Helping create a new positioning, raise awareness and corporate sponsorship of the UK’s oldest Mounted Police Section to ensure they can continue to ‘Stand Tall’ in the communities of Merseyside.

Think

We had to get to the heart of what the Mounted section means to Merseyside Police, Businesses and the Communities of Merseyside. This involved understanding the key objections and motivations in order to help us build a proposition and identity that everyone could be proud of and would perfectly encapsulate what the Mounted Section stands for.

Create

Our identity needed to be truly owned by the Mounted Section, therefore its building blocks were borne from the elements of Merseyside – streets, communities, the river and of course the famous Liver Birds – as well as the horses themselves. Our supporting marketing materials needed to have a gravitas to them so the various audiences could feel the sense of pride that the horses and officers have in serving the people. Photography days at the stable and around Merseyside plus skilled retouching, allowed our Agency Services team to create a batch of beautiful images to use within the omnichannel marketing campaign.

Deliver

From fundraising brochures through to a brand new public-facing website and other supporting marketing materials, we delivered the entire campaign on time and within a tight budget to help ensure the future of one of the UK’s oldest Mounted Sections.

In support of Public Health England’s (PHE) Antibiotics above-the-line marketing campaign, APS’ agency services team created a range of social media assets to strengthen online engagement with key target audiences.

Think

Having taken time to understand the approved messaging and the key target audiences we devised a number of concepts that brought a more human element to the creative and also involved Dr Ranj as a spokesperson.

Create

As well as storyboarding, filming and editing; we recreated the animated pills from the TV advert and applied these across a number of social media platforms including Facebook canvasses and carousels. We also wrote all the key post copy to ensure additional relevant messaging.

Deliver

All of the work was scripted, designed, animated, edited and delivered to a tight timescale to ensure the social campaign ran in conjunction with the main omnichannel marketing campaign.