This is an ideal workshop for anyone looking to refresh or perfect their understanding of the briefing process. We’ll cover:
Marketing experts who want a slicker, more efficient way to work with their creative agency.
Paul Waters, Account Director, APS Group
Paul has over a decade’s experience in client service roles within design and communications agencies. In this time, he’s worked across multiple sectors from leisure and charity, to manufacturing, government and pharma, directing projects from the design of a postage stamp, to fully integrated acquisition campaigns and corporate proposition development for a FTSE-listed business. With a Master’s degree in Brand Development, he brings a strategic approach to creative problem solving and loves nothing more than helping his clients to make molehills out of mountains and see real results.
Abi Davidson, Head of Copy, APS Group
From TV and radio adverts to social and direct marketing, Abi has spent the last 10 years coming up with ideas that engage audiences, and words that persuade them. With experience across numerous industries -including travel, healthcare, charity, retail, fashion, sport and insurance -she offers a dynamic and creative approach to brand positioning and tone of voice for our clients.
If you’d like to register your interest, please drop us an email at email@example.com. Make sure to include your name, company, telephone number and the name of the workshop.