Think

In support of Superdrug’s Quarter 4 key sales activity, we created a suite of TV commercials to raise awareness of Superdrug’s ability to help you achieve great looks across Halloween and Christmas as well as showcase that Superdrug is a great place to get Christmas gifts for all the family.

We’d previously created a number of TV executions that aimed to showcase ‘The Superdrug Feeling’ of getting a great deal. For the next wave of executions we set about evolving the TV executions to encompass the confidence, joy and great looks Superdrug can help you achieve.

 

Create

We presented a number of creative executions and storyboarded them to bring our ideas to life. Working with the Director Chris Cottam through Chief Productions we shot three commercials back-to-back over three days. The shoots involved creating a number of party scenes as well as bringing snow and winter to a house in the middle of August.

 

Deliver

The commercials went a long way to enhancing Superdrug’s brand awareness during their key sales periods and received positive feedback from the Superdrug team and customers.