Think

We learned that not enough Stagecoach riders understood the true value of a Megarider ticket – its cost per use is actually a great deal – but if used beyond the 9-5 commute the value of it is superb. We therefore knew we needed to create a simple, powerful image and headline that instantly inspired people as to all the ways they could use a Megarider.

Stagecoach outdoor ad
 

Create

Our striking image led approach was a real departure for Stagecoach, but the image immediately answered the brief and was complemented with a strong copy line. The image was shot over a number of days by Photographer Paul Moffat who also handled the retouching. We then rolled out a number of different executions to give Stagecoach’s regional services the collateral they required to achieve their ticket sales

Stagecoach ad
 

Deliver

The campaign was shot pre-Christmas and completed for a mid-January roll-out. As well as the traditional bus advertising placement, the campaign was rolled out across a wide range of social and digital platforms with a number of radio executions delivered with the help of LBS Manchester.

Stagecoach app