Onsite agency services, new brand rollout and image bank creation
Alongside day-to-day creative support, we’ve undertaken two large scale projects to aid in the launch of the new OneFamily branding to help ensure a cost-effective and time-efficient approach to brand roll-out and photography asset creation.
OneFamily new branding roll-out
We were responsible for the delivery of every live “customer” communications piece in OneFamily’s new visual identity. This meant extensive planning about how the new OneFamily brand would be applied to everyday collateral.
Using supplied assets, we developed a strategy to help the new OneFamily brand work best in all kinds of print and online collateral. This was achieved by creating additional sets of guidelines to the main brand guidelines to cover off all kinds of online and offline materials that could possibly be used.
The end result of the project resulted in over 156 printed items and a full set of workable templates and continuing guardianship of the brand.
Filling the OneFamily photography library
One of the most expensive parts of any rebrand can be the purchase or creation of new imagery. To aid in delivering high-quality imagery for a manageable cost, our internal agency photography team held a 5-day photoshoot in Manchester, featuring OneFamily customers and local volunteers.
Over 15,000 photos were staged and shot, with over 100 of those images being retouched in the new OneFamily brand colours. This was a fantastic opportunity to really bring the new brand to life – as seen in some of the great shots on this page!
"APS provide an in-house creative platform which is a structure that benefits OneFamily as it ensures a consistent application of our brand in action – the experience and understanding of internal processes often means we are more efficient in output than using an external provider. I am continually impressed with the quality of work delivered from APS, and their creative services come highly recommended from me."