Think

Having taken time to understand the approved messaging and the key target audiences we devised a number of concepts that brought a more human element to the creative and also involved Dr Ranj as a spokesperson.

 

Create

As well as storyboarding, filming and editing; we recreated the animated pills from the TV advert and applied these across a number of social platforms including Facebook canvasses and carousels. We also wrote all the key post copy to ensure additional relevant messaging.

Public Health England - Keep Antibiotics Working
 

Deliver

All the work was scripted, designed, animated, edited and delivered to a tight timescale to ensure the social campaign ran in conjunction with the main ATL campaign.

Public Health England - Keep Antibiotics Working