Sugar awareness campaign
Mini-campaign burst of targeted social videos for Change4Life.
Helping to raise awareness of the sugar content in kids’ drinks and snacks, engage young parents in healthy eating and better lifestyle choices, and promote the Change4Life Food Scanner app.
We targeted mums with kids between the ages of 4 and 11, to highlight the high amounts of sugar in many seemingly ‘healthy’ drinks, along with the helpful Change4Life Food Scanner app. We needed to create a mini-campaign burst of targeted social videos, ahead of the newly introduced government sugar levy in April 2018.
We crafted scripts and storyboards to help real mums improvise interactions with real kids, showcasing the new app; our creative teams also directed, shot, edited and animated the x4 short social films, with a focus on immediacy and key messaging.
We worked to provide quick turnaround on creative development, production support, and video and animatic post-production, working to a tight timescale to help beat the newly introduced sugar levy. We were also able to provide bonus content for rollout alongside the campaign.