Is it time to have another look at your marketing mix? Have you been too digitally-focussed? 

A good marketer will know that their strategy and audience will dictate the channel tactics they use, but that said I think we’d all admit there’s been a swing to digital over the last few years when it might not always be the best choice.

This is exactly the topic we discuss in our new report, which you can download by going here

The report has been compiled by speaking to the CMO at Schwan-STABILO Cosmetics and VP of Marketing and Product Development at Hoosier Lottery as well as influential author Thomas Barta and the Head of Insight at the DMA.

So, what do you think? Let us know your thoughts. Tweet us @aps_group or email us at

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