Take away ideas and inspiration on how to take existing content and repurpose through the use of motion, digital and social media. Through interactive sessions and breakouts, we’ll show you ways to bring even the driest of collateral to life, sharing insights into which format and platform could best suit your audience and how to maximise your marketing budget.

  • The digitisation challenge: we’ll bring your existing content to life
  • Simplifying the message
  • Maximising your channels (paid/earned/owned)
  • Who’s who in digital media assets (gifs, stop motion, live action…)
  • The creation process, common pitfalls and how to avoid them
  • Top tips to maximise social posts
  • Who should we be looking to in the future

Who needs to attend?

Marketers looking to stretch the life of their content across multiple channels.

Meet our experts hosting the sessions

Kate Cook, Brand and Marketing Strategist, APS Group

With over 14 years of experience in marketing, Kate has a passion for simplicity, clarity and evidence. She works with clients to deliver insight-led business and marketing strategy; facilitating research, crafting brand propositions, defining audiences, market mapping, comms and content planning, and maximising budget spend.Working across all sectors, she’s delivered strategy for organisations such as Mitchells & Butlers, BigHand, Philips, GEA, Findel Group, Kingsland Wines, FGH, National Trust and Merseyside Police.

Emma Beagrie, Account Director, APS Group

Emma has over 15 years’ experience in the marketing industry –working both agency and client side. She has worked with clients such as Bensons for Beds, Hoseasons, adidas, Bupa and JD Williams, developing campaigns across all mediums including TV, digital, press and social.

Jon Aldridge, Head of Motion and Digital Design, APS Group

A passionate, quality-driven and commercially-minded creative with over a decade of expertise directing projects and teams across multiple disciplines and clients, ranging from adidas and Manchester United to independent brands and charitable organisations. As the motion and digital design lead at APS, he’s involved in every job from start to finish, from concepts to filming, designing and directing.

Register your interest

If you’d like to register your interest, please drop us an email at marketing@theapsgroup.com. Make sure to include your name, company, telephone number and the name of the workshop.

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