We recently hosted the very first of our ‘Persuasion and Response’ workshop series in April at our Experience Centre, led by our group creative director Julian Gratton across two sessions across the day. The persuasion and response techniques covered email (eCRM), shopper marketing campaigns, online advertising, social and traditional advertising.

Subjects across the day’s sessions included; perfecting briefs and propositions, adapting the written word to be more persuasive and looking at design tricks to make people scroll, click and ultimately buy as well as tools clients can use to help them unlock ideas.

Julian has over 20 years working with clients on persuasion and response techniques, as well as the psychology of advertising and direct response to help make the most of their marketing spend.

“It’s great to see so many marketers attending who have a keen interest in persuasion and response techniques and the feedback on the initial workshops has been incredibly positive with attendees walking away with tips and techniques they can implement straight away to improve their marketing and advertising collateral.”

Julian Gratton, Group Creative Director

If you’d like to be involved in the next series of our Persuasion and Response workshops, future sessions will be held globally across our offices in London, Eindhoven, Edinburgh and Boston.

To find out more and register your interest, contact carla.knight@mmp.global

“Thanks to everyone today for their interesting and useful presentations. I feel better informed in persuasive techniques now and will start putting them into practice immediately!”

Communications Officer, Stockport Council

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