This session will look at the evolution of advertising messaging and how persuasion, psychology and behavioural science techniques have aided marketers and advertisers in raising awareness and selling products and services.
We’ll break down the techniques used to showcase the nuances of language and how different techniques can be adopted with ease.
Marketers looking to learn the detail of psychology and behaviour.
Julian Gratton, Group Creative Director, APS Group
An award-winning group creative director with over 20 years’ global marketing, advertising and digital experience. Julian has a copywriting background and consults globally for clients such as Duracell, Philips and Pandora on the use of psychology, persuasion techniques and behavioural science in design, ideas and the written word.
Abi Davidson, Head of Copy, APS Group
From TV and radio adverts to social and direct marketing, Abi has spent the last 10 years coming up with ideas that engage audiences, and words that persuade them. With experience across numerous industries -including travel, healthcare, charity, retail, fashion, sport and insurance -she offers a dynamic and creative approach to brand positioning and tone of voice for our clients.
If you’d like to register your interest, please drop us an email at email@example.com. Make sure to include your name, company, telephone number and the name of the workshop.