The renaissance of print explained
Is it time to have another look at your marketing mix? Have you been too digitally-focussed?
In this report we map the decline of print as digital technology became pervasive in society – and explain why evolving culture has now led to the revival of this traditional medium. We explore the pros and cons of both print and digital and listen to why marketers say they are no longer prepared to choose one over the other.
- The reasons for the decline of print
- A newly found power in print – compared to digital
- The weakness of print – and how this is being resolved
- How marketers are now choosing their optimum marketing mix