How to make your print sustainable – workshop
2019 workshop series
Print sustainability has become more important than ever, with audiences trusting brands to be “doing their part” in promoting an environmentally sustainable business.
During this 90 minute workshop, we’ll be sharing the wider facts surrounding print sustainability and how to bring it in line with your brand’s purpose. We’ll be teaching you everything you need to know about the Forest Stewardship Council (FSC) and how promoting the logo in your comms can benefit your marketing.
- The sustainable lifecycle of print
- All about FSC and what it means
- How to showcase sustainability in your print and bring it in line with your brand’s purpose
- How are other brands doing it, using Co-op and BBC as examples
- Future sustainability trends to watch out for
This workshop is a great one for marketers and procurement professionals who are looking to widen their sustainability knowledge.
Meet our expert hosting the sessions
Paula Jenkinson, Head of Client Services, APS Group
Paula has over 20 years’ experience working from both client and agency side across a range of industry sectors such as retail, charity and financial services. Putting clients at the heart of everything, understanding strategy as well as delivery, she is passionate about delivering great service and ensuring client expectations are met and exceeded wherever possible.