Maximise the creativity of your social and digital content – workshop
2019 workshop series
Take away ideas and inspiration on how to take existing content and repurpose through the use of motion, digital and social media. Through interactive sessions and breakouts, we’ll show you ways to bring even the driest of collateral to life, sharing insights into which format and platform could best suit your audience and how to maximise your marketing budget.
- The digitisation challenge: we’ll bring your existing content to life
- Simplifying the message
- Maximising your channels (paid/earned/owned)
- Who’s who in digital media assets (gifs, stop motion, live action…)
- The creation process, common pitfalls and how to avoid them
- Top tips to maximise social posts
- Who should we be looking to in the future
This is perfect for marketers looking to stretch the life of their content across multiple channels.
Meet our experts hosting the session
Kate Cook, Brand and Marketing Strategist, APS Group
Kate’s passion for simplicity, clarity and evidence has led her to deliver insight-led business and marketing strategies to her clients for over 14 years. Working together with clients through facilitating research, crafting brand propositions, defining audiences, market mapping, comms and content planning to maximise budget spends.
Emma Beagrie, Account Director, APS Group
Working at agency and in-house for the past 15 years has given Emma a unique perspective of the marketing industry. From TV and digital to press and social, she’s developed successful cross media campaigns for a varied client base such as Bensons for Beds, adidas, Bupa and JD Williams.
Jon Aldridge, Head of Motion and Digital Design, APS Group
A passionate, quality-driven and commercially-minded creative with over a decade of expertise directing projects and teams across multiple disciplines and clients ranging from global sport brands to independent and charitable organisations. As the motion and digital design lead at APS, he’s involved in every job from start to finish, from concepts to filming, designing and directing.