Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate to them.

Check out the full article via Net Imperative 

Millennials, marketing and me featured image

Share this article: