Superdrug has partnered with APS Group to create a brand identity for the retailer’s Little Vegan Pop-up Shop. Opening its doors earlier this week, The Little Vegan Pop-Up Shop is based in the heart of London at Boxpark, Shoreditch, and features Superdrug’s entire range of vegan and cruelty-free makeup, skincare, grooming and beauty accessories.

From initial client briefing, through to project completion and shop launch, APS Group was responsible for creating all brand identity and guidelines, as well as the graphic design visuals for the retail space. APS was also responsible for the production of POS, staff uniforms and customer shopping bags.

“The Little Vegan Pop Up Shop is something Superdrug has never done before and we loved the first draft of the LVPU logo.

Once the logo was officially chosen, we also asked APS to create T-Shirts and tote bags for the pop up. We also worked closely with small POS in creating midi tags for the store which included design changes to match the store interiors.Sophia Helden, Customer Experience, Superdrug

From major integrated campaigns encompassing TV adverts and social marketing to creating digital retail environments, APS Group has worked with Superdrug for more than a decade, helping the retailer constantly evolve and make more possible.