Last week, we were delighted to host a webinar on, ‘The New Focus on Sustainability in Retail’ taking a look at the challenges facing the sector today, and finding out how they can take their customers with them on their sustainable journey.
“Boring retail is dead, but sustainable retail is flourishing”.
We don’t need to remind you of the acceleration of digital trends over the last year, but one thing that retailers must take away from the changing landscape is the new focus of consumers. A recent survey by Deloitte, Shifting Sands, observed that consumers do value sustainable and ethical brands with 43% valuing sustainable packaging and 44% valuing waste reduction from brands. Importantly, the data also showed that 50% are willing to pay more for environmental and ethical brands.
But making sustainable decisions has never been more difficult for brands
Often brands are left with more questions than answers regarding their sustainability strategy; with government legislation constantly evolving, retailers and brands set their own initiatives and targets plus changing opinions and trends from consumers. Even knowing which accreditation to align your brand with can be a minefield when there are 456 eco labels globally, across 25 sectors and 199 countries. Download a copy of our webinar to find out more about how you can tackle the challenges facing retailers today.
Or, if you would like to start your sustainability journey with an experienced partner who can help guide you through everything you need to be considering, then please don’t hesitate to get in touch at hello@theapsgroup.com
Last week, we were delighted to host a webinar on, ‘The New Focus on Sustainability in Retail’ taking a look at the challenges facing the sector today, and finding out how they can take their customers with them on their sustainable journey.
“Boring retail is dead, but sustainable retail is flourishing”.
We don’t need to remind you of the acceleration of digital trends over the last year, but one thing that retailers must take away from the changing landscape is the new focus of consumers. A recent survey by Deloitte, Shifting Sands, observed that consumers do value sustainable and ethical brands with 43% valuing sustainable packaging and 44% valuing waste reduction from brands. Importantly, the data also showed that 50% are willing to pay more for environmental and ethical brands.
But making sustainable decisions has never been more difficult for brands
Often brands are left with more questions than answers regarding their sustainability strategy; with government legislation constantly evolving, retailers and brands set their own initiatives and targets plus changing opinions and trends from consumers. Even knowing which accreditation to align your brand with can be a minefield when there are 456 eco labels globally, across 25 sectors and 199 countries. Download a copy of our webinar to find out more about how you can tackle the challenges facing retailers today.
Or, if you would like to start your sustainability journey with an experienced partner who can help guide you through everything you need to be considering, then please don’t hesitate to get in touch at hello@theapsgroup.com
Already, 2020 has been a challenging year. But with challenge, comes opportunity – a chance to stop, rethink and get creative. After all, some of the most innovative and successful businesses were born in a recession, including Netflix, Airbnb and Slack.
But what must businesses do to make sure they are one of the success stories?
Recently, we teamed up with acclaimed Futurist, Richard van Hooijdonk, to host an innovation webinar entitled ‘Welcome to the future: a new reality’. The session brought together more than 300 individuals to explore how businesses can stay successful in challenging times, as well as some of the technologies and trends we should be embracing in the near future. Here are our top three takeaways:
At APS we have heavily invested in our own innovation programme designed to aide our range of clients. We work to help solve their operational and strategic challenges through a tailored programme of innovation that is designed to unlock new ways or thinking. To request a recording of the recent webinar or for more information on any of our services please contact us at marketing@theapsgroup.com
