We recently welcomed Gaël Duez, a digital sustainability strategist and founder of the Green IO podcast, to host our webinar discussing the environmental consequences of our digital world and critically what businesses can do to mitigate their impact.
The electricity consumption of the digital sector is becoming a growing concern, with the International Energy Agency confirming 1,600 terawatts was consumed by the sector in 2021 – that’s roughly the same amount as India, the world’s third largest electricity consumer.
It’s not a surprise that with 1.2 billion smartphones sold in 2022, end-user devices account for almost half (45%) of all electricity consumption by the sector, followed by networks and data centres.
But why is this a problem? Because the world’s electricity production remains reliant on fossil fuels, indeed, as much as 60% of production is using our finite resources and releasing Greenhouse Gases (GHG).
Did you know 70-90% of the carbon footprint of your smartphone happens before it’s taken out of the box?
So, what can businesses do to reduce their impact on the sector? There are several quick wins to consider first, and although these are individually small changes, they can have a much larger impact when implemented consistently across businesses;
Equipment
Reducing electricity consumption
Data Management
These practical steps are just the beginning towards minimising the environmental weight of data consumed within the digital sector. But should we always be thinking digital first? Lifecycle analysis is a powerful tool to support decision making for sustainable development, guiding you to evaluate the potential environmental impacts of a product or process. For example, it takes 20-40 times the amount of water to make a single e-reader than a book and 60% of downloaded e-books are never opened and are therefore consuming unnecessary data.
At APS, we’re committed to tackling your sustainability challenges, whether that’s for product designs, a new technology platform or printed materials. At every stage, our team will work with you to make sustainable and practical recommendations. Talk to us today, hello@theapsgroup.com.
To receive a recording of the webinar, please fill in your details and a member of our team will be in touch with you soon.
Last week, we brought together Mike Bambrick from the Brand Experience Group (BXG) and our Head of Strategy and Planning, Melinda Lang, to give you a peek into how we make the most out of our client’s marketing budgets.
The BXG tried and tested methodology has been tweaked and validated by business schools, trade associations, and businesses over the last 27 years, delivering a truly unique, accurate, and simplified way to measure the motivations of your consumers, producing effective and efficient marketing campaigns.
Our experience has shown that most brands across all sectors are spending 30% of their marketing budgets ineffectively.
At APS we work with our clients to define and deliver their communications strategy, across multiple touchpoints. The proliferation of marketing channels and the growth of associated data have caused marketers to struggle to know where to focus in this increasingly complex landscape. This is compounded by the fact that more than 4 in 10 industry metrics do not effectively show marketing performance and commercial success. So, it’s no wonder that only a quarter of CMOs feel confident in the ability to measure the ROI of their media spend (DMA Report, 2021).
We help brands and marketers address two core problems. Firstly, create a unified value so that you can compare insights across multiple touchpoints, and secondly to understand how your sustainability strategies are interpreted by consumers and the impact of these results on your market share.
If you would like to receive a recording of the webinar, please fill in your details and a member of the team will be in touch with you shortly. Or, if you would like to explore how our approach can make your marketing campaigns more efficient, then please don’t hesitate to get in touch at hello@theapsgroup.com
Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.
With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.
Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.
We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com
Creating communications with accessibility in mind is legislated for the Public Sector as of September 2020, and it is soon to be required for the Legal Sector too. However, that doesn’t mean it’s any less important for all businesses to consider how their communications are understood, regardless of their industry.
With 15% of global citizens being affected by a form of disability, it’s never been more important for all types of communications to be inclusive.
Even small changes to how you approach, create, write and construct your communications can begin to have a positive impact amongst your audience.
We recently brought together our in-house experts for an interactive workshop on how you can create accessible communications. To request a recording of the webinar or for more information on any of our services please contact us at marketing@theapsgroup.com
