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Planting the Seeds of Change!

This week, we cemented our commitment to combat climate change in collaboration with the Woodland Trust by helping to plant 3,500 native saplings on the picturesque former Frodsham Golf Course in Cheshire. We joined 20 other businesses and around 100 of their enthusiastic employees and customers for a day of planting saplings which will one day grow into a thriving native forest.

Native trees such as Maple, Oak and Silver Birch, hold the key to addressing the immediate challenges of climate change and biodiversity loss. Being a part of Premier’s tree planting initiative, Carbon Capture®, demonstrates a joint dedication to providing sustainable solutions for excess CO₂ emissions within our industry.

The Frodsham site is set to be transformed into native broadleaf woodland, contributing to the growth of The Mersey Forest and the larger Northern Forest, which spans from Liverpool to the Yorkshire coast. With tree cover in Merseyside and Cheshire at 6 to 7%, some way below the national average of 13%, this initiative serves as a beacon for environmental conservation and mitigating climate change.

The objectives for the Frodsham site are to support nature recovery, climate change mitigation, and increase community involvement. The new woodland will also provide habitats for wildlife, offer public recreation spaces, and contribute to long-term carbon storage.

 

“APS Group have engaged with the Woodland Trust for many Years and actively takes part in the Tree Planting days organised through one of our key Suppliers ‘Premier Paper Group.’ The Carbon Capture programme focuses on the UK, protecting ancient, veteran and valuable woods, plus creating new quality woodland and growing UK native trees to benefit nature, the climate and future generations. It is a perfect initiative which we at APS are glad to support and gives companies and their clients the opportunity to mitigate carbon and demonstrate their sustainable development goals.”

Brian Henners, Global In-Direct Supply Chain Director at APS Group

 

We’re proud to contribute to the UK’s ‘net zero by 2050’ target by being a part of Premier’s Carbon Capture® programme. This initiative has created over 3 million square meters of new native woodland in the UK, which equates to 107,571 tonnes of CO₂e to be mitigated. We can’t wait to join the initiative again next year!

Read more out about our sustainability commitments here.

Two+Two Creative Resource

Every year, Creative Resource hosts Two+Two, an exciting initiative that brings together over 200 marketing and creative students to work with leading industry mentors on a live brief. The students gain an invaluable experience and when the hard work is over, the judges pick a winning team.

The 2023 event was all about sustainability. The brief from this year’s client, Stockport Council’s Climate Action Now (CAN) team, asked for ideas on transforming Stockport into a carbon-neutral town by 2038. Students were also asked to design their campaign to influence how the public feel about climate change. The winning team then pitched their idea to the Stockport CAN Team, with the chance of turning it into reality.

For the last two years, APS have been the creative partner for the event, supplying complimentary design work and printing. We also send two of our agency creatives to help mentor the students and a photographer to capture the day in images, and APS Creative Director Paul Dunleavy sits on the judging panel.

APS also supplied the prize this time, consisting of a visit to our Head Office, where the winning team spent the day with our creatives and account managers developing their idea and pitching skills. We then provided the winning team with ongoing support ahead of the delivery of their finalised idea to Stockport CAN.

The Two+Two event has a fantastic positive impact on marketing, creative and student communities, bridging the gap between the academic world and the industry. APS Group are incredibly proud to support and inspire the next generation of industry professionals every year!

“Two+Two is a free, inclusive event for students across the north of England and it is only possible to deliver it at scale with a lot of assistance.  APS helps us in so many ways, not only in the services they provide to us free of charge, but by sending mentors from their teams to help the students on the day and in their support, encouragement and advice, before and after the event. They have our heartfelt thanks.”

Julie Ollerton, Two+Two founder and Managing Director of Creative Resource.

APS Group launch Business Continuity Service to support critical customer communications 

Every year, Creative Resource hosts Two+Two, an exciting initiative that brings together over 200 marketing and creative students to work with leading industry mentors on a live brief. The students gain an invaluable experience and when the hard work is over, the judges pick a winning team.

The 2023 event was all about sustainability. The brief from this year’s client, Stockport Council’s Climate Action Now (CAN) team, asked for ideas on transforming Stockport into a carbon-neutral town by 2038. Students were also asked to design their campaign to influence how the public feel about climate change. The winning team then pitched their idea to the Stockport CAN Team, with the chance of turning it into reality.

For the last two years, APS have been the creative partner for the event, supplying complimentary design work and printing. We also send two of our agency creatives to help mentor the students and a photographer to capture the day in images, and APS Creative Director Paul Dunleavy sits on the judging panel.

APS also supplied the prize this time, consisting of a visit to our Head Office, where the winning team spent the day with our creatives and account managers developing their idea and pitching skills. We then provided the winning team with ongoing support ahead of the delivery of their finalised idea to Stockport CAN.

The Two+Two event has a fantastic positive impact on marketing, creative and student communities, bridging the gap between the academic world and the industry. APS Group are incredibly proud to support and inspire the next generation of industry professionals every year!

“Two+Two is a free, inclusive event for students across the north of England and it is only possible to deliver it at scale with a lot of assistance.  APS helps us in so many ways, not only in the services they provide to us free of charge, but by sending mentors from their teams to help the students on the day and in their support, encouragement and advice, before and after the event. They have our heartfelt thanks.”

Julie Ollerton, Two+Two founder and Managing Director of Creative Resource.