{"id":4391,"date":"2021-11-11T11:03:22","date_gmt":"2021-11-11T11:03:22","guid":{"rendered":"https:\/\/www.theapsgroup.com\/work\/rspca-direct-mail-print-distribution\/"},"modified":"2024-06-18T21:11:55","modified_gmt":"2024-06-18T21:11:55","slug":"rspca-direct-mail-print-distribution","status":"publish","type":"work","link":"https:\/\/www.theapsgroup.com\/en-us\/work\/rspca-direct-mail-print-distribution\/","title":{"rendered":"RSPCA"},"content":{"rendered":"\n\n
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From\u00a0direct mail<\/a>\u00a0to fundraising packs, APS Group provides\u00a0print management and distribution<\/a>\u00a0for the UK\u2019s leading animal welfare charity, RSPCA.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Think<\/h4>\n

Founded in 1824, the RSPCA is the oldest animal welfare organisation in the world.<\/p>\n

Having previously relied on its in-house print room for production, the RSPCA wanted an external partner that could offer improved efficiencies, additional buying power, knowledge of up-to-date technologies, and above all, a significant reduction in cost.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Create<\/h4>\n

We took responsibility for agency liaison, planning, cost reduction advice, VAT advice and liaison with the preferred downstream access mailing provider.<\/p>\n

We also introduced an on-site team to better understand the unique sensitivities of charity promotional work and implemented an end-to-end process for the high number of strategic and complex mailings, to a varied and national audiences.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Deliver<\/h4>\n

Following the successful implementation of this print management model, including permanent on-site account management, the RSPCA has outsourced its storage, call-off and distribution services from its own facility to APS, resulting in immediate benefits in terms of cost reductions and improved efficiencies.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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“<\/span>We were impressed with APS Group\u2019s ability to deliver a quality service with maximum value and efficiency, all of which were vital elements in our selection process. Fundamentally however, the team were a great cultural fit for us both ethically and personally, and demonstrated a real understanding of our goals as a charity.”<\/p>\n

Strategic Sourcing for Marketing and Campaigns, RSPCA<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Share<\/p>\n