{"id":3517,"date":"2022-05-16T15:55:58","date_gmt":"2022-05-16T15:55:58","guid":{"rendered":"https:\/\/theapsgroup.com\/work\/philips-2\/"},"modified":"2022-07-28T10:36:51","modified_gmt":"2022-07-28T10:36:51","slug":"philips-biotel","status":"publish","type":"work","link":"https:\/\/www.theapsgroup.com\/en-us\/work\/philips-biotel\/","title":{"rendered":"Philips"},"content":{"rendered":"\n\n
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With Philips recently acquiring Biotelemetry, the Philips research department was looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards while incorporating new brand standards for Philips Biotel Research too.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.\u00a0 Once we found The APS Group we felt instantly confident in the team\u2019s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”<\/p>\n

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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