{"id":3316,"date":"2021-11-11T11:03:49","date_gmt":"2021-11-11T11:03:49","guid":{"rendered":"https:\/\/theapsgroup.com\/work\/superdrug-inhouse-marketing-agency-partnership\/"},"modified":"2022-05-25T09:04:13","modified_gmt":"2022-05-25T09:04:13","slug":"superdrug-inhouse-marketing-agency-partnership","status":"publish","type":"work","link":"https:\/\/www.theapsgroup.com\/en-us\/work\/superdrug-inhouse-marketing-agency-partnership\/","title":{"rendered":"Superdrug"},"content":{"rendered":"\n\n
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We\u2019ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Think<\/strong><\/p>\n

Superdrug is the UK\u2019s second-largest beauty and health retailer, currently operating in over 800 stores across the country.<\/p>\n

We\u2019ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Create<\/strong><\/p>\n

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Deliver<\/strong><\/p>\n

Over the course of our relationship with Superdrug we\u2019ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty\/reward scheme via the Superdrug app that our digital agency offering developed.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”<\/p>\n

Trading Director, Superdrug<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Share<\/p>\n