{"id":3313,"date":"2021-11-11T11:03:45","date_gmt":"2021-11-11T11:03:45","guid":{"rendered":"https:\/\/theapsgroup.com\/work\/aegon-uk\/"},"modified":"2022-05-24T21:35:13","modified_gmt":"2022-05-24T21:35:13","slug":"aegon-uk","status":"publish","type":"work","link":"https:\/\/www.theapsgroup.com\/en-us\/work\/aegon-uk\/","title":{"rendered":"Aegon UK"},"content":{"rendered":"\n\n
\n
\n
\n
\n
\n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n

Aegon is a pension, insurance and investment company, and we\u2019ve been working with them since 2006, delivering a range of marketing, digital and technology services.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n

Think<\/h4>\n

Aegon wanted a solution that would incorporate a digital and an agile way of working into the heart of its marketing strategy and operations. The overall objective was to develop a multichannel marketing management system which would deliver time and cost savings. To have a clearer understanding of Aegon\u2019s objectives, we led 5 weeks of discovery activity, including multiple workshops.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n

Create<\/h4>\n

The solution was centered on our Marketing Operations Suite (MOS) \u2013 an integrated set of tools to manage multichannel communications. Using four of our MOS modules: Workflow Manager, Asset Manager, Marcom Store and Operations Manager, Aegon can now manage all of its marketing operations in a more efficient and collaborative way.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n

Deliver<\/h4>\n

All marketing activity and assets are available in a centralized location, giving Aegon the additional ability to measure and analyze data, across all projects. A single sign on function was added, allowing third party agencies to engage and upload assets to relevant projects.<\/p>\n