{"id":3312,"date":"2021-11-11T11:03:51","date_gmt":"2021-11-11T11:03:51","guid":{"rendered":"https:\/\/theapsgroup.com\/work\/superdrug-beauty-studio-branding\/"},"modified":"2022-05-25T17:03:23","modified_gmt":"2022-05-25T17:03:23","slug":"superdrug-beauty-studio-branding","status":"publish","type":"work","link":"https:\/\/www.theapsgroup.com\/en-us\/work\/superdrug-beauty-studio-branding\/","title":{"rendered":"Superdrug"},"content":{"rendered":"\n\n
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Superdrug wanted to engage a younger, more fashion-forward audience: an audience that would come in-store to glam-up and experiment.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Think<\/h4>\n

Affordable beauty has long been part of the core Superdrug proposition, so extending it to affordable beauty services was a logical step. Hence, the introduction of a unique high-end retail beauty concept which was to be premiered in Cardiff, prior to a potential nationwide roll out. The principle was beautifully simple. What was required was an equally beautiful, game-changing approach that would introduce a whole new audience to the idea of \u2018glam-while you-wait\u2019.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Create<\/h4>\n

We created dedicated brands for the beauty and hair salons which would integrate stylishly into a store environment and provide a platform for a glamorous launch campaign: and so Beauty Studio and Hair Space were born.<\/p>\n

The launch had to satisfy two key criteria: create a social buzz and engagement at a local level and generate excitement at a national level among the target demographic and key influencers (e.g. beauty bloggers).<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Deliver<\/h4>\n

The creative theme represented a mix of 1950s retro glam and pop art: candy-colored and fun. Shareable real-time digital content featured on in-store displays and interactive\/mirrored screens \u2013 connecting the salon with the online world of dedicated followers of fashion and beauty.<\/p>\n

Together we worked on delivering:<\/p>\n