Founded in 1824, the RSPCA is the oldest animal welfare organization in the world.

Having previously relied on its in-house print room for production, the RSPCA wanted an external partner that could offer improved efficiencies, additional buying power, knowledge of up-to-date technologies, and above all, a significant reduction in cost.



We took responsibility for agency liaison, planning, cost reduction advice, VAT advice and liaison with the preferred downstream access mailing provider.

We also introduced an on-site team to better understand the unique sensitivities of charity promotional work and implemented an end-to-end process for the high number of strategic and complex mailings, to a varied and national audiences.

APS Group - RSPCA direct mail


Following the successful implementation of this print management model, including a permanent on-site account management, the RSPCA has outsourced its storage, call-off and distribution services from its own facility to APS, resulting in immediate benefits in terms of cost reductions and improved efficiencies.

APS Group - RSPCA - print management
"We were impressed with APS Group’s ability to deliver a quality service with maximum value and efficiency, all of which were vital elements in our selection process. Fundamentally however, the team were a great cultural fit for us both ethically and personally, and demonstrated a real understanding of our goals as a charity."
Strategic sourcing for marketing and campaigns, RSPCA