The changing relationship between brands and agencies. Discuss.
When TV was faced with its new digital rivals in the channel world, people questioned how agencies would shape up. Since then, as we all know, marketing’s go-to delivery mechanisms have transformed dramatically again. In such a way that the relationship between agency and brand has had to change.
But how far has it changed? What are marketers saying on the matter? Are we testing new ways of working?
To find out, we interviewed a number of marketers and industry-leaders to see their thoughts on the topic.
The results we’ve collated into a new whitepaper.