Stagecoach Megarider campaign

Stagecoach wanted to increase the sales and awareness of their Megarider ticket in a way that inspired people as to all the journeys that they could use the ticket for, instead of just the commute to work.

We learned that not enough Stagecoach riders understood the true value of a Megarider ticket – its cost per use is actually a great deal – but if used beyond the 9-5 commute the value of it is superb. We therefore knew we needed to create a simple, powerful image and headline that instantly inspired people as to all the ways they could use a Megarider.

We learned that not enough Stagecoach riders understood the true value of a Megarider ticket – its cost per use is actually a great deal – but if used beyond the 9-5 commute the value of it is superb. We therefore knew we needed to create a simple, powerful image and headline that instantly inspired people as to all the ways they could use a Megarider.

The campaign was shot pre-Christmas and completed for a mid-January roll-out. As well as the traditional bus advertising placement, the campaign was rolled out across a wide range of social and digital platforms with a number of radio executions delivered with the help of LBS Manchester.

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