As part of our new transport campaign, APS knows Stagecoach wanted to increase the sales and awareness of their Megarider ticket. Moreover, Stagecoach seeks to inspire people on all the journeys that they could use the ticket for beyond just the commute to work.
Not enough Stagecoach riders understand the true value of a Megarider ticket. Its cost per use is actually a great deal. When used beyond the 9-5 commute, the value of it is even more superb. Therefore, creating a simple, powerful image and headline that instantly inspired people as to all the ways they could use a Megarider.
The campaign was shot pre-Christmas and completed for a mid-January roll-out. As well traditional bus advertising placement, the campaign earned airtime on a wide range of social and digital platforms. Additionally, APS led on a number of radio executions delivered with the help of LBS Manchester.