Helping create a new positioning, raise awareness and corporate sponsorship of the UK’s oldest Mounted Police Section to ensure they can continue to ‘Stand Tall’ in the communities of Merseyside.
We had to get to the heart of what the Mounted Police section means to Merseyside Police, Businesses and the Communities of Merseyside. This involved understanding the key objections and motivations in order to help us build a positioning and identity that everyone could be proud of and would perfectly encapsulate what the Mounted Section stand for.
Our identity needed to be truly owned by the Mounted Section, therefore its building blocks were borne from the elements of Merseyside – streets, communities, the river and of course the famous Liver Bird as well as the horses themselves. Our supporting marketing materials needed to have a gravitas to them so the various audiences could feel the sense of pride that the horses and officers have in serving the people. Photography days at the stable and around Merseyside plus skilled retouching, allowed us to create the beautiful images to use in the campaign.
From fund raising brochures to a new website and other supporting marketing materials, we delivered the entire campaign on time and within a tight budget to help ensure the future of one of the UK’s oldest Mounted Sections.
APS captured the essence of our campaign requirements perfectly. They created a brand that conveys the pride our organisation has in this indispensable police resource. We are really excited to watch the campaign grow.