Aegon UK is a pension, insurance and investment company, and we’ve been working with them since 2006, delivering a range of marketing, digital and technology services.
Aegon UK wanted a solution that would incorporate digital and an agile way of working into the heart of its marketing strategy and operations. The overall objective was to develop a multichannel marketing management system which would deliver time and cost savings. To have a clearer understanding of Aegon’s objectives, we led 5 weeks of discovery activity, including multiple workshops.
Integration and collaboration
The solution was centred on our Marketing Operations Suite (MOS) – an integrated set of tools to manage multichannel communications. Using four of our MOS modules: Workflow Manager, Asset Manager, Marcom Store and Operations Manager, Aegon can now manage all of its marketing operations in a more efficient and collaborative way.
Centralised marketing activity
All marketing activity and assets are available in a centralised location, giving Aegon the additional ability to measure and analyse data, across all projects. A single sign-on function was added, allowing third-party agencies to engage and upload assets to relevant projects.
Job speeds increased by 89%
¼ of a million historic assets stored
Accessed by 100s of end users
1000s of active projects centralised