Agile marketing for Aegon UK

Aegon UK is a pension, insurance and investment company, and we’ve been working with them since 2006, delivering a range of marketing, digital and technology services.

Aegon UK wanted a solution that would incorporate digital and an agile way of working into the heart of its marketing strategy and operations. The overall objective was to develop a multichannel marketing management system which would deliver time and cost savings. To have a clearer understanding of Aegon’s objectives, we led 5 weeks of discovery activity, including multiple workshops.

Integration and collaboration

The solution was centred on our Marketing Operations Suite (MOS) – an integrated set of tools to manage multichannel communications. Using four of our MOS modules: Workflow Manager, Asset Manager, Marcom Store and Operations Manager, Aegon can now manage all of its marketing operations in a more efficient and collaborative way.

Centralised marketing activity

All marketing activity and assets are available in a centralised location, giving  Aegon the additional ability to measure and analyse data, across all projects. A single sign-on function was added, allowing third-party agencies to engage and upload assets to relevant projects.

Job speeds increased by 89%

¼ of a million historic assets stored

Accessed by 100s of end users

1000s of active projects centralised

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