We’ve created a new integrated campaign for Stagecoach’s megarider tickets following a competitive agency pitch.
The ‘You can do more with a megarider’ campaign aims to highlight to passengers the unlimited journeys they can take in their area, and will roll out nationally across outdoor, digital and social with additional local radio support.
Speaking about the campaign our group creative director Julian Gratton, said: “From the outset we wanted to ensure that our campaign inspired passengers to think about all the different ways they could use their megarider tickets beyond their commute to work, not just with our campaign line but with some standout supporting imagery, which was a real joy and challenge to shoot.”
The campaign was shot at The Sharp Project by Manchester based photographer Paul Moffat and art directed by Angelo Giaquinto. All aspects of the campaign were designed, written and animated by our agency with additional radio recording support by Adders Jeffrey at LBS.
Commenting about the new campaign, Lynne Harrop, Head of Marketing and Customer experience at Stagecoach said: “The new megarider campaign is a nice evolution for us from previous work we have done with striking visuals and a strong campaign message. We’re confident more people will see the flexibility that their megarider ticket offers and use it to make even more journeys.”
The campaign launches on January 22nd and will run for 4 weeks initially.
Media buying has been handled by Carat.
The campaign will run until mid February.